The recent news that Starbucks CEO Howard Schultz is handing over the reins of the company gives me pause. This the second time Schultz has left the brand’s top post. The last time was back in 2000 and the brand suffered so much in his absence, he ended up having to return in a dramatic […]
brand leadership expert | speaker | author
Future of Starbucks
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.