When Viad Corp.‘s Travel and Recreation Group undertook a re-branding in 2016, there were several objectives for the transformation including identifying a new name. Instead of delegating the undertaking to the marketing department, as most organizational leaders would, President David Barry believed the most fundamental element of the transformation was employee engagement with the brand. […]
culture leadership
While the importance of workplace culture is well-understood, how to build a great culture is less established. In the research and work I did leading to my upcoming book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (published by Nicholas Brealey, an imprint of Hachette Book Group on March 13, 2018), I […]