cult-like brands Archives - Denise Lee Yohn

03.12.14

The Big Brand Idea

What is the one thing about a brand that has stood the test of time? That’s how Moe Abdou, Founder & CEO of 33voices, began his interview of me. In our in-depth conversation, we cover topics including: what is no longer relevant about brands? what does “brand as business” mean? how are great brands keeping up […]

03.05.14

The Best Brand-Building Bits From the Gathering

A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands. The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail. I had the pleasure of keynoting […]