Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections. They are bundles of values and attributes that define the way companies behave and the value they deliver to customers. In layman’s terms, a brand is what you do and how you do it. This means brands represent […]
The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do; The Seven Brand-Building Principles That Separate the Best from the Rest. So, please allow me to explain. […]
The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from Danone, GoDaddy, VW, and more here. The interview was only one of the great pieces of content posted this week that […]
“Giving back” has become such a phenomenon there’s now a Giving Back magazine, The Giving Back Fund (“a nonprofit organization that provides philanthropic consulting, management, and administrative services to individuals and corporations“), The Giving Back Foundation (“a catalyst to uplift and empower young women and children – to create a new generation of leaders and […]
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
brand-as-business bit: “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s Harvard Business […]