The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do; The Seven Brand-Building Principles That Separate the Best from the Rest. So, please allow me to explain. […]
(This the first of a two-part interview exchange between Andrea Learned and me. Andrea is a corporate sustainability expert, writer, and communications strategist. I’ve learned so much from her writings on HuffPo and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+. Next week, she’ll be interviewing me on her blog about the […]
Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility. The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]