(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Converge:  Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]

One of the biggest learnings from this past holiday season is how dramatically consumer behavior is changing.  People are now using an arsenal of smartphones, mobile devices, social apps, tablets and other tools to research prices, redeem coupons and make purchases.  And at the same time retailers are using an ever-growing list of channels and […]