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Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives. […]

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Today we come to the end of the “5 Brands We Would Miss” series.  Throughout the week we’ve looked at some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” exploring what we would miss if they went away.  […]

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For those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.”  The series explores what we would miss if some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s […]

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This is the third in a series of blog posts on “5 Brands We Would Miss.”  The series, based on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” is exploring what we would miss as a result of some of brands’ demise.  Today, it’s Crocs. […]

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Saturn is today’s entry in the blog series on “5 Brands We Would Miss.” I’m running the series by posting each day this week about a brand from 24/7 Wall’s list of “Twelve Major Brands That Will Disappear.” I have been giving my thoughts on what we would miss as a result of the brand […]

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This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter […]

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02.06.09

brand you?

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens […]

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A colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at Pop!Tech the technology and design conference […]

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According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies. What’s up with that?!  […]