pivot

Pivoting can be a start-up’s smartest move or the last nail in its coffin.  For every Twitter (which started as a podcast subscription network before its founders realized that iTunes would quickly overtake them, so they turned their attention to microblogging), there’s a Color (a photo-sharing cellphone application whose founders tried unsuccessfully to pivot into […]

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Last Saturday thought-leaders and change-makers converged on the Qualcomm Institute at Calit2 campus for a special day of sharing ideas, making new connections, and experiencing exciting possibilities.  It was the fourth TEDxSanDiego, an extraordinary day that certainly lived up to the standards set by the previous years (see my recaps here:  2012, 2011, and 2010.) […]

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10.03.12

Brand Romney

On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]

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Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses. […]

Political Campaign

Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference.  As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – […]

Campbell's brand platform

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy. […]

cisco brand aspirations

Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found. […]