brand-as-business bit:  With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise.  I’ve found couple observations about the evolution and extend-ability of James Bond spot-on: John Strain, Account Executive, Star Group, writes in iMediaConnection: “Truth be told, […]

brand-as-business bit:   What did the most successful food and beverage consumer packaged goods brands introduced in 2011 have in common?  According to the New Product Pacesetters Top 10 Food and Beverage Brands report,  they were all brand extensions like M&M’S Pretzel and Kellogg’s Special K Cracker Chips. But not all brand extensions are as impactful.  In fact, the brand extension […]

brand-as-business bit:  SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?”  In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most obvious selecting […]

The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders. […]

Bond is back!  Quantum of Solace will launch in theaters beginning this Friday, 11.14.08.  While my, um, affections for the “spy who loved me” are generally pretty visceral, I do believe there are some important lessons for marketers […]