My new Brand Experience Brief (audit and analysis of a new or interesting restaurant and retail concept) is about a unique location of the West-Coast burger chain, Carl’s Jr. They have employed a new sports restaurant theme in the Glendale area of Phoenix and in this video, you’ll see the concept has good potential but doesn’t quite excel at retail customer […]
Brand experience brief
Cinépolis Luxury Cinemas claims to be “a first-class movie destination.” This Brand Experience Brief shows how it lives up to that brand vision. If you’d like to recommend a new or interesting restaurant or retail concept for me to audit and analyze, please let me know in the comments below. other Brand Experience Briefs: Tom’s […]
Tom Ryan, the founder of popular better burger chain Smashburger, has started a new restaurant that’s a combination classic diner, hipster bar, and foodie haven. Check out this brand experience brief to learn how such a mash-up of concepts has turned out. other brand experience briefs: Modmarket True Food Kitchen Gourdough’s Public House transcript: […]
11.18.13
Brand Experience Brief: Modmarket
Modmarket was named one of the top 5 hot concepts of the year by Nation’s Restaurant News. What distinguishes it from the other fast casual restaurants serving better-for-you food? Check out this brand experience brief. related brand experience briefs: True Food Protein Bar Fresh2Order transcript: This brand experience brief is about a restaurant company with the […]
09.18.13
Brand Experience Brief: Pirch
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]
(Here’s my latest Brand Experience Brief and it’s a fun one — if you’d like to suggest I audit a brand experience at a new or interesting restaurant or retail concept, please email me at mail [at] deniseleeyohn [dot] com.) Have you heard of the main attraction in Austin, Gourdough’s Big. Fat. Donuts.?! Fans line up for the fantastical […]
(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The […]
(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas […]
(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. […]
(This is a Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores — it looks to me like they just might win the fight. Check it out: Brand Experience Brief: Walmart Neighborhood […]