TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. DLYohn Brand Experience Brief TargetExpress from […]
Brand experience brief
Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately. On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers. But in the plus column, it was praised […]
The company behind Sbarro has created a new fast casual pizza concept, Pizza Cucinova. It’s a higher end customer experience than most brands aspiring to become the “Chipotle of pizza.” Check out this video audit and analysis of the brand experience: DLYohn Brand Experience Brief: Pizza Cucinova from Denise Lee Yohn on Vimeo. other brand […]
Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience. DLYohn Brand Experience Brief: Wendy’s Dublin Ohio from Denise Lee Yohn on Vimeo. other brand experience briefs: Carl’s Jr. sports-themed restaurant Nike and New Balance Patagonia’s […]
Brand Experience Week wrapped up last week, but there are plenty of Brand Experience Briefs for you to learn from. Check out these 41 videos that audit and analyze new or interesting restaurant and retail brands to learn the do’s and don’ts of customer experience design: 1. AT&T Retail Center: With a name like “Retail Center […]
Today we continue our series of video audits and analyses of new or interesting restaurant and retail concepts. Hope you’re enjoying and learning from Brand Experience Week. Just a quick refresher: On Monday, we looked at SuperChix, a new chicken sandwich restaurant concept from Yum Brands. Tuesday’s video was about Evolution Fresh, a new juice-based […]
Today is Day 3 of Brand Experience Week. I hope you’ve enjoyed the Brand Experience Briefs so far (Monday: SuperChix a test chicken sandwich restaurant from Yum Brands; Tuesday: Evolution Fresh a juice-based concept from Starbucks.) Today’s installment in this Brand Experience Week covers two e-commerce brands that have branched out into brick and mortar […]
Welcome to Day 2 of Brand Experience Week — a virtual extravaganza of videos that audit and analyze new or interesting restaurant and retail concepts. These Brand Experience Briefs share my insights into how to design customer experiences that are original, compelling, and memorable. Yesterday, I shared about SuperChix, a new test concept from Yum Brands […]
06.23.14
Brand Experience Brief: Superchix
Welcome to Brand Experience Week! Every day this week I’ll be releasing a new Brand Experience Brief, a video audit and analysis of a new or interesting restaurant or retail concept. My goal is to identify the elements of a great brand experience so that you can apply the learnings to your customer experience design. Today […]
03.31.14
Brand Experience Brief: RH
This Brand Experience Brief builds on my recent post, “RH Is a Great Brand In the Making,” in which I described the full-scale transformation that Restoration Hardware is undergoing. Their luxury brand marketing strategy is establishing them not simply as an upscale furniture brand, but a luxury lifestyle brand, which I saw for myself when I visited […]