…linton election team. These are dream teams. Extraordinary individuals who come together to accomplish extraordinary results. Marketing, like sports or politics, requires highly skilled people at the top of their game, working together seamlessly to compete and win. Chief marketing officers, like coaches and other leaders, who seek dream teams must assemble remarkable individuals to generate remarkable results. In the past, CMOs knew who they need… […]
…If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you. It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.) Enjoy! Download! Share! (PDF version) related: learn what great brands do posters of WGBD book quotes what great brands do — book launch highlights… […]
…here’s another better way to have gorgeous skin, and that is European Wax Center. A pain free, beautiful experience and you’ll have beautiful skin. What we saw when we talked to consumers was that woman are much more confident today. They feel confident about brands like H&M that showcase beautiful woman on billboards. Sure there’s some people that will always be challenging that point of view, but today woman are more about the stride of pride an… […]
…or free. Yep, all you need to do is click on the image below to access the PDF. I intentionally did not cordon the Guide behind an email sign-up gate or put a price tag on it because I already appreciate that you’ve read my book (and many of you have supported and helped me in other ways.) If you find the Guide to be helpful, though, please consider doing any or all of the following: join the premier list of business leaders who receive my brand-a… […]
…company’s brand. They explain, “As a brand distinguishes itself first from commodity competitors and then from branded competitors, its desirability to its customers can command a price premium. Sometimes this premium is reflected in an increased price to the consumer; sometimes it is reflected in a stable selling price which does not go down as costs are reduced. Healthy companies enjoy brands that command steadily improving gross margins.” I agr… […]
…to simply “shrink it and pink it.” This innovation actually does something useful and important — and could create real competitive advantage for beauty salons. #2 — Mother what it is: a tracking hub that detects the movements of sensors. Users can attach pill-sized “Cookies” to toothbrushes to monitor if/when they’re used, to doors to be alerted when someone enters your home, to water bottles to track how much water has been drunk in a day, etc…. […]
…ted 6 free bagels on me. This incident got me thinking about all the other free or nearly-free offers I’ve seen from quick serve restaurants (QSRs) lately: Coffee Bean & Tea Leaf ran a special promotion last Thursday — free tea lattes between 2 – 6pm. McDonald’s has been offering a free McCafe coffee on Tuesday mornings (I think.) Jamba Juice just launched their “oatmeal for a buck” promotion. I’m curious to see how these offers play out. On the o… […]
…background: Just three years ago ShoeDazzle made a grand entrance to the e-commerce scene. The company’s innovative approach was based on offering a personalized selection of shoes, handbags, and jewelry curated by Kim Kardashian to members who paid $39.95 a month. The company was founded by two attorneys (including Robert Shapiro of OJ Simpson trial and LegalZoom fame) and Kardashian. Backed by Polaris Venture Partners and Lightspeed Venture Part… […]
…rn: how new media outlets give you a way of getting message out without control of traditional media gatekeepers why trying to decide between traditional & social media reflects a dated understanding of media landscape how to make yourself discoverable http://deniseleeyohn.com/wp-content/uploads/2016/03/Brand-as-business-bites-030816-s.mp3 Podcast: Play in new window | Download more brand book bites: 15 Secrets Successful People Know about Time Ma… […]
…ly — and usually better — from reality (food photography used in fast food commercials, community stewardship portrayed in corporate ads, technology shown with a seamless user interface, etc.). The piece indicated that trailer manipulation is sometimes intentional – some studios won’t hesitate to run a disingenuous trailer if they believe it will attract more viewers. There’s a parallel to advertising in that too, right? Some creative directors an… […]