…concepts which are doing it “right” – and one which causes him to pause Take a listen and then share your questions and feedback with me and/or Mike. Mike can be reached through his firm’s site – www.brandvalueadvisors.com . P.S. If you’d like to see me cover a person or a perspective in an upcoming interview, please use the comments section to let me know. http://deniseleeyohn.com/wp-content/uploads/2011/02/Brand-As-Business-Bites-021611-Mike-Kel… […]
…can help you achieve your personal best. Take a listen, and then check out www.livingindigitaltimes.com to learn more. http://deniseleeyohn.com/wp-content/uploads/2011/05/Brand-As-Business-Bites-051711-Robin-Raskin-on-Living-in-Digital-Times.mp3 related posts: on tech innovation in health and fitness and beyond CES 2010 highlight video soundbites from CES 2010 other interviews: john costello on behind the scenes at dunkin donuts omar green on solv… […]
…ts in brand-building today and gives examples of how they’ve worked in a broad range of categories. Scott writes a popular marketing blog and speaks to large groups on the future of marketing and new media. Contact Scott and join the movement on www.facebook.com/strawberryfrog . http://deniseleeyohn.com/wp-content/uploads/2010/03/Brand-As-Business-Bites-040110-Scott-Goodson-on-Cultural-Movements.mp3 related posts: ben mcconnell on employees as bra… […]
…on misconceptions about introverted people how to channel your inner introvert superpowers If you are an introvert, or if you work with any one who is, you’ll get a lot out of this talk. So take a listen and then learn more about Lisa, her work, and her book at www.lisapetrilli.com. http://deniseleeyohn.com/wp-content/uploads/2012/09/Brand-As-Business-Bites-091212-Lisa-Petrilli-on-the-Superpowers-of-Introverted-Leaders.mp3 other interviews: Mark T… […]
…s-on-Beloved-Companies.mp3 I also encourage you to check Jeanne’s website, www.customerbliss.com, which is filled with all types of tools gratus for readers and their teams, including an electronic audit on your customer culture – how you make the five decisions of beloved and prosperous companies. Check out my interviews with other luminaries: Scott Goodson on cultural movements Ben McConnell on employees as evangelists Andy Beal on the social we… […]
…n is what informs and guides your strategy. The strategy must be clear and frequently communicated so that everyone playing on the team knows what’s expected of them and is connected to the bigger picture. The lack of a clearly articulated, and then executed strategy has many direct and unintended consequences, not the least of which is a directionless team who creates their own game plan or start playing their own destructive games. Make sure you… […]
…re some handy links to learn more about Oprah Chai Tea: http://news.starbucks.com/news/teavana-oprah-chai-tea-debuts-at-starbucks-and-teavana-stores-in-the-u.s.-a http://www.oprah.com/own-steepyoursoul/Teavana-Oprah-Chai-Charities-and-Support-of-Youth-Education #OprahChai on Twitter… […]
…curity. Several data points speak to these changes: Tesco’s Homeplus — The company erected billboards on a subway platform in Korea that allow customers to shop using QR codes. When the online purchase is done, the goods are delivered to their door once they get home. Growth in Airport retail – Stephanie Clifford recently reported in the New York Times about the growing number and diversity of retailers opening stores in airports. Progressive Insu… […]
…ehensive framework for creating a robust strategy that differentiates your company from the competition and helps you establish the kind of roadblocks that allow you to dominate your niche in the marketplace.” They are: Words You Own – the piece of mind-space you own within your target market) Sandbox and Brand Promises — who/where are your core customers, what are you really selling them, what are your three brand promises, and what methods do yo… […]
…tissues, after all, and no shareholder is expecting the Kleenex brand to become a multi billion dollar business. But in most cases, shouldn’t a company that wants to remain viable not only grow its share of its existing category, but also look for new growth outside of it? And wouldn’t a smart brand architecture (e.g., the use of endorser or sub-brands) can help strengthen the brand as it grows into new areas? Ries argues the most reliable measure… […]