Innovation or Execution

brand-as-business bit:   Business is defined by tensions:  manage costs vs. maximize sales, acquire new customers vs. serve existing ones, grow organically vs. acquire — and pursue innovation vs. optimize core execution.   Of course, none of these are really either/or’s — they are both/and’s.  But achieving the right balance between innovation and core execution can be difficult, particularly for large organizations.

My latest QSR Magazine column outlines ways companies can innovate in new areas while maintaining strong execution on their core business.  Please check it out and let me know what you think.

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