ICYMI: REI on Black Friday, Scaling Up, Costco, Donald Trump & More
Trick or treat?! Definitely a treat for brand-builders and business leaders — enjoy all my best October content right here!
REI to Close on Black Friday and Live by Its Brand Values — byline on Fierce Retail on how REI is putting its brand purpose and values at the center of its business and operations
Top 10 Quotes from Extraordinary Experiences — slideshow, featuring the Top 10 Quotes from my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do
Brand Book Bites from “Scaling Up” — write-up and author interview on the book by Entrepreneurs Organization Founder Verne Harnish, Scaling Up: How a Few Companies Make It…and Why the Rest Don’t
Brand Experience Brief: Costco — a video audit and analysis to show you the unique customer strategy behind the popularity of Costco
Will All-Day Breakfast Boost McDonald’s Brand? — my appearance on FOX Business TV about McDonald’s decision to serve all-day breakfast
For Tower Paddle Boards, Shark Tank Was Just A Pit Stop On The Road To A Big Brand — my latest Forbes column on marketing innovation and the future of brand-building according to one visionary entrepreneur
5 Lessons from Donald Trump — my QSR Magazine column on how Republican presidential candidate Donald Trump offers lessons to restaurateurs who want to stand out
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