How to Build a Brand of Distinction
I recently was asked to speak to the executive team of a $200 billion organization about increasing the company’s competitiveness. It was an extraordinary opportunity and I seized it by sharing my insights on how to build a brand of distinction — one that isn’t merely different, but one that stands apart and above the rest. The session went very well and, as I facilitated the discussion after my remarks, the group seemed to be both challenged and energized by taking their brand to the next level.
So I thought I’d share an excerpt of my presentation here. In this video, I share about how to build a brand of distinction on four levels. Hope you find it helpful!