Looking for great CX quotes? Quotes on storytelling? Quotes on competition? Quotes on grit? The Qualtrics Insight Summit 2017 was full of soundbites from thought-leaders and celebrities including Clay Christensen, Angela Duckworth, Joe Pine, Omar Johnson (former CEO of BEATS by Dr. Dre), and Qualtrics’s very own CEO Ryan Smith. Check out these great CX […]
Marketing
01.31.17
Marketing How To
If you’re new to marketing or if you work at a start-up or small business that doesn’t not have the extensive experience and resources that other marketing professionals may have, you need some Marketing How To information and instruction. So I recently ran a #MarketingMondays series LinkedIn.com. Each week I provided a post and infographic […]
Every January, over 150,000 people make the pilgrimage to Las Vegas to attend International CES (previously known as the Consumer Electronics Show.) Far from being an expo of electronic gadgets, it’s an exciting, inspiring, and (over)stimulating way to experience all things tech. There is so much to see (new products on the show floor like […]
As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful. But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons. I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]
Sales excellence depends on more than technology, data, and even great sales skills. People — sellers and buyers — must remain at the heart of every sales strategy. Several writers made this point clear as they recapped their key learnings from Dreamforce 16, the recent installment of Salesforce’s annual conference (#DF16). Here are a few […]
Last week, I attended Dreamforce 16, the annual conference by Salesforce. I had been told it was one of the most inspirational conferences ever, so despite not being a Salesforce customer, not being in a sales or customer management role, and not really being into software/technology/data, I really wanted to check it out. Thanks to the folks at […]
My blog series on “How to Scale-Up Your Brand” continues today with instructions on how to plot your brand positioning. A clear competitive brand positioning is essential to brand-building because it defines who you are selling to, what your business scope is, and how you create unique value for your customers. In this post, you’ll […]
Here’s the next post in my blog series on how to scale up your brand. You’ll learn an exercise to identify your core customer target. […]
A couple of weeks ago I started a blog post series on how to scale-up your brand. Today I’m going to discuss five critical dimensions of brand power. These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty. They provide a simple way […]
06.28.16
Design Your Brand Touchpoints
A brand touchpoint is any way a person in the marketplace interacts with your brand — so practically every brand has hundreds of touchpoints and each plays a role in shaping brand perceptions. So we must consider brand touchpoint design and management critical to building a strong, valuable brand. This month’s roundup of content I’ve read covers […]