The TV show The Biggest Loser started up again this week. The show features contestants who train, diet, and compete in challenges to see who can lose the most weight. I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational […]
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them. […]
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated […]
Today wraps up my 5 favorites on friday series on great brand resources with a post on favorite podcasts. While the challenge with past entries in the series (covering favorite brand books, blogs, and articles) was narrowing down the huge number of choices, this week I struggle to name 5 great podcasts on brands/branding. […]
Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. […]
Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost! As a thank you, your vote will qualify you to win a $50 gift card from Nike.com. […]
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources. Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. […]
To: Women of America From: W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women […]
Welcome to the latest stop on the Post2Post tour of Andy Nulman’s new appropriately titled book, “Pow! Right between the Eyes! Profiting from the Power of Surprise.” […]