Interbrand Best Retail Brands Archives

03.30.12

March Brand-As-Business Buffet

Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month. But there’s also been a flurry of new brand-building content going around. Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building — a slide show of what Walter Isaacson’s […]

03.01.12

retail tensions

brand-as-business bit: There’s been a lot of reporting on the rankings from Interbrand’s Best Retail Brands 2012 report — but I’ve been spending more time on the consultancy’s commentary that’s sprinkled throughout the report. The comments have made me aware of the tensions that now define retail: efficiency vs. responsiveness – “Now that consumers decide how, […]