health and fitness Archives

11.29.11

tiffany vandemark on chobani fit

At a recent tradeshow I ran across something quite interesting. Chobani, the makers of the popular Greek-style yogurt, has launched Chobani Fit. Chobani Fit is an innovative fitness program that combines encouraging “Fun In Training” with educating consumers on the brand’s place in a healthy lifestyle. I’ve invited Chobani’s Director of Wellness Initiatives, Tiffany Vandemark, […]

01.13.11

on tech innovation in health and fitness and beyond

Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness. So many of the innovations introduced there were exciting and intriguing. I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some […]