Right as I published my blogpost on Changing Customer Behavior yesterday, I came across a related Bloomberg BusinessWeek article about the use of defaults, the third tool I had outlined in my post. The article investigated consumer behavior related to conserving energy and using clean energy and provided further explanation about the power of defaults. […]
There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent […]
Today I have the honor of being a guest blogger on the brainy blog, Neuromarketing. My post, Maslow, Emotion, and a Hierarchy of Service, proposes a Maslow-inspired hierarchy on the topic of meeting consumer needs and motivations with customer service. Please check it out and let me know what you think. I thought I’d take […]