The other day I was meeting with the executive team of a growing retail chain, a prospective client. The conversation turned to the brand tagline and as the Chief Executive Officer began to explain how the tagline came to be, it became clear that no on around the table had ever heard the explanation before. […]
Welcome to the last two videos in the series, “How to Build a Breakthrough Brand” – these 10 short sessions provide the tools and instruction you need to build a brand that breaks through the clutter and competition and helps build valuable relationships with your customers. […]
Attention: fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted. I’m talking about the average of 48% of people who say there’s a big difference between […]
I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim. I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years. Pinkberry has probably gotten the most coverage in the press, with […]
I recently posted about how I see 2009 as a great time for brand-building. I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs, […]