Denise Lee Yohn
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Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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brand protection

brand protection
06.14.16

Think Differently About Protecting Your Brand

I originally wrote this piece for the Harvard Business Review. It was published on HRB.org on April 23, 2014. Licensing can generate big business for brands. The top 150 global licensors accounted in total for almost $230 billion, according to License! Global. Disney alone reported $39.3 billion in retail sales of licensed merchandise worldwide in […]

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