The question of brand loyalty sits right in the middle of the tug of war between retailers and manufacturers. Are customers loyal to a retailer because of the brands it carries or because of the retail store itself? Said another way – will a customer patronize any retailer that carries the brands she’s looking for, […]
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand-as-business bites™ blog posts, 17 videos, 11 published articles, 11 brand-as-business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random thoughts – not to […]
I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices. Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns. […]