At a talk I gave a couple of weeks ago, I explained that companies could connect more emotionally, and more meaningfully, with customers if they constantly addressed the question, “what business are we really in?”  The question, first raised by Theodore Levitt a former professor at the Harvard Business School, is one of the most […]


I just finished listening to Chris Anderson’s latest book, Free, and I was particularly fascinated by the portion which discussed the changes in music distribution in China.  I’ve been thinking a lot about how the book publishing business is experiencing some dramatic challenges and I believe there may be some important takeaways for book publishers […]