store redesign Archives - Denise Lee Yohn

07.31.12

July Brand-As-Business Buffet

Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap — a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise […]

07.05.12

Bran Experience Brief: Gap

(Here’s a Brand Experience Brief — a video recap of my audit of a new or interesting retail or restaurant concept.) In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new […]