(Welcome to the second in a two-post series on how retailers manage the choice conundrum.  This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing.  The first post, REI Makes Choosing Easier, which I wrote, can be found […]

Leading thinkers and practitioners gathered last month at Columbia Business School’s Center for Global Brand Leadership BRITE ’11 conference. It was billed as a forum “to discuss emerging trends in marketing, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.” I found the perspectives on […]