My new Harvard Business Review post, What Shake Shack Knows About Growth that McDonald’s Has Forgotten, explains that if your single focus is not grounded in your brand identity, your business will not likely experience sustainable growth.  It’s a bold argument, I know, and I’m sure strong cases against it can be made — but in my […]

commit and stay committed

Here’s the latest in the series of posts and posters based on the principles from my new book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest.  This principle, Great Brands Commit and Stay Committed, is easy to understand but hard to execute. […]