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I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices.  Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns. […]


The following is a guest post by dear friend and consumer expert Brad Bennett.  Brad is an ethnographer living the Chicago area.  By stepping into consumers’ worlds, he uncovers stories that bring fresh perspective and new opportunities for clients and their brands.  Contact Brad at Info AT BBennettCo DOT com. Starbucks is launching instant coffee.  […]