This Brand Experience Brief builds on my recent post, “RH Is a Great Brand In the Making,” in which I described the full-scale transformation that Restoration Hardware is undergoing. Their luxury brand marketing strategy is establishing them not simply as an upscale furniture brand, but a luxury lifestyle brand, which I saw for myself when I visited […]


A thorough write-up about RH (formerly known as Restoration Hardware) in a recent Businessweek caught my eye.  As Susan Berfield documented in the piece, the approach that CEO Gary Friedman is taking with the brand.  I couldn’t help but draw parallels to several principles in my new book, What Great Brands Do: The Seven Brand-Building […]