Jeanne Bliss, author of two groundbreaking books, Chief Customer Officer : Getting Past Lip Service to Passionate Action and “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, took a few moments to speak with me about beloved companies — what are they, why are […]
Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand […]
Today wraps up my 5 favorites on friday series on great brand resources with a post on favorite podcasts. While the challenge with past entries in the series (covering favorite brand books, blogs, and articles) was narrowing down the huge number of choices, this week I struggle to name 5 great podcasts on brands/branding. […]