Peter Drucker Archives - Denise Lee Yohn

04.22.10

marketing myopia

I’ve been mulling over a debate for the past few weeks and haven’t been able to resolve it, so I thought I’d share it here and get your input. The issue is whether marketers should try to increase the marketing function in the organization or whether they should try to increase the marketing capability of […]

06.26.09

connecting the internal and external

I’ve been thinking about the importance of connecting the internal organization with external customers. All too often it seems companies are either too inwardly focused, getting too caught up in their own capabilities, technologies, and process — or too outwardly focused, trying to be everything to everyone and ending up being nothing to no one. […]