(Check out this Brand Experience Brief — the latest in my series of video briefings about the brand experiences at new or interesting restaurant or retail concepts.) This brief takes a slight departure from my usual briefings — the experience I’m covering is the George W. Bush Presidential Museum and the brand is George W. Bush, […]
personal brand
Personal branding is one of those topics that a lot of people talk about but few get it right. Here to set the record straight is branding expert Karen Kang. Karen Kang is the author of Branding Pays: The Five Step System to Reinvent Your Personal Brand, a great new book on why a personal […]