A few weeks ago I had the opportunity to do a joint webinar with Dom Goodrum, VP Design and Employee Experience, at Percolate. The topic was “Beyond Branding: Designing Brilliant Customer Experiences.” I ended up learning quite a bit from Dom as we prepared for and delivered the webinar and wanted to highlight a few […]
There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point. […]
have you heard about this cool site, Brand Tags? It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available […]