Several weeks ago Bloomberg BusinessWeek published an article about Steve Jobs entitled, The Last Pitchman.  It documented Jobs’ seemingly inexplicable ability to sell practically anything, as evidenced by his glorious pitch for the iPhone 4, a “new” product which the news media had already gotten hold of and detailed weeks before.  I tore the pages […]


logic and magic

Reporting “live” from NYC’s Advertising Week! Today I attended a debate entitled “Art vs. Science – The Battleground for the Future of Advertising.” One of the panelists […]