(Credit: Boundless.com)

I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?”  In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.”  But the unique challenges they think face are, more […]

commit and stay committed

Here’s the latest in the series of posts and posters based on the principles from my new book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest.  This principle, Great Brands Commit and Stay Committed, is easy to understand but hard to execute. […]