John Costello gives a behind-the-scenes look at Dunkin’ Donuts in today’s podcast interview. In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month. An […]
Forrester’s Customer Experience Forum 2010: Creating Breakthrough Customer Experiences featured a fantastic line-up of speakers — including company leaders from client organizations as diverse as H&R Block, FedEx, and Sprint, as well as thought leaders from Forrester and other service providers. From all of the presentations, it was clear that “creating breakthrough customer experiences” (defined […]