brand-as-business bit: With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise. I’ve found couple observations about the evolution and extend-ability of James Bond spot-on: John Strain, Account Executive, Star Group, writes in iMediaConnection: “Truth be told, […]
James Bond
11.10.08
james bond on branding
Bond is back! Quantum of Solace will launch in theaters beginning this Friday, 11.14.08. While my, um, affections for the “spy who loved me” are generally pretty visceral, I do believe there are some important lessons for marketers […]