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I’m not a designer so I don’t have any expertise on this, but from the perspective of brand leadership. infusing your office design with your brand seems an effective way to turn your office into a magnet, inspiration, and guide for employees.  Plus, when I reached out to my go-to expert on all things office […]

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Customer personas — models that represent different groups of customers – have been a valuable tool in customer experience (CX) design.  Now it’s time to apply the approach to employees and employee experience (EX) design. Employees personas can be used to develop completely new EX designs that bridge the gaps caused by a hybrid workforce, […]