In case you missed it, here’s some of my best content from the last few weeks: Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand 7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving […]
I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?” In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.” But the unique challenges they think face are, more […]