12.10.15

Thank You

“Thank you” — two simple words that we probably don’t say often enough — and hear even less frequently — at least, not sincerely.  And yet, gratitude may be the most important posture to adopt when relating to others.  The folks over at Bulldog Drummond have curated a selection of essays on the theme “Gratitude […]

The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do;  The Seven Brand-Building Principles That Separate the Best from the Rest.  So, please allow me to explain. […]