In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want […]

In recent weeks, both the New York Times and Bloomberg Businessweek ran stories on the booming music concert business.  The Times piece, A Front-Row Seat, to Go? Rock Fans Pay for Perks relayed the success of VIP packages which give concert goers special perks like face time with the artists at thousands of dollars a […]