Within a month of each other, two articles appeared in BusinessWeek about  luxury brands.  The articles, about Coach and Tiffany & Co. respectively, describe how the brands are dealing with the decrease in demand due to the recession.  Each has devised a strategy for lowering its prices without tarnishing its brand. […]


no big deal

I recently came across 2 different items that I left me similarly unimpressed. The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices […]