Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

Today is Day 3 of Brand Experience Week.  I hope you’ve enjoyed the Brand Experience Briefs so far (Monday:  SuperChix a test chicken sandwich restaurant from Yum Brands; Tuesday:  Evolution Fresh a juice-based concept from Starbucks.) Today’s installment in this Brand Experience Week covers two e-commerce brands that have branched out into brick and mortar […]