Advertising legend David Ogilvy once said, “Our business is infested with idiots who try to impress by using pretentious jargon.” Those are pretty harsh words and I’m not sure I agree (entirely), but sometimes I see ads that seem to have been written by folks who are trying to impress vs. persuade or sell. Their […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.