Right as I published my blogpost on Changing Customer Behavior yesterday, I came across a related Bloomberg BusinessWeek article about the use of defaults, the third tool I had outlined in my post.  The article investigated consumer behavior related to conserving energy and using clean energy and provided further explanation about the power of defaults. […]


Companies need to make money – I get it.  And as a capitalist at heart, I generally subscribe to the business practice of charging what the market will bear. But as I’ve learned about the recent pricing decisions of two high-profile institutions of American culture – Starbucks and The New York Times – I’ve wondered […]