11.11.13
Brand Book Bites from REMOTE
– the book: REMOTE: Office Not Required, a new book from the founders of web app firm 37signals […]
corporate culture
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to […]