conversion Archives - Denise Lee Yohn

11.05.12

Revealing Retail Metrics

brand-as-business bit: In a recent feature, Bloomberg Businessweek detailed “The Battle for Best Buy, the Incredible Shrinking Big Box.” It was an informative piece about the retailer’s challenges but what caught my eye were the stats outlining key retail metrics: first, real estate — Costco leads the pack of featured retailers at $1,031 and GameStop […]

05.14.12

The Science of Viral Ads

brand-as-business bit: What makes an ad something people want to share with others? Is there a secret formula for making ads that are most likely to be shared? The March issue of the Harvard Business Review included a report by Harvard prof Thales Teixeira who tracked viewers’ eye movements and facial expressions while watching ads. […]