In a recent McKinsey survey, 82% of U.S. workers said that it’s important for companies to have a purpose, but only 42% reported that their company’s stated purpose had real impact. How can you avoid being an organization with a pointless purpose? Use a single overarching purpose Ensure stakeholders buy into it Implement strategies for […]
From What Great Brands Do: A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. Learn more about What Great Brands Do in this interview of me by Bob Morris. other quotes: with great brands, company culture and customer experience are inextricably linked […]
Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant. In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change: change is passive, but transformation presents an opportunity for you to play an active role […]