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Celebrating my 20th anniversary of being an independent practitioner! As I reflect on my journey, I’m convinced that “culture” is as important for solopreneurs, coaches, and freelancers as it is for companies of thousands. Check out my thoughts on brand-culture fusion and why it matters for people who are self-employed. Let me know what you […]

Coach

Within a month of each other, two articles appeared in BusinessWeek about  luxury brands.  The articles, about Coach and Tiffany & Co. respectively, describe how the brands are dealing with the decrease in demand due to the recession.  Each has devised a strategy for lowering its prices without tarnishing its brand. […]